Hiring Basics 101: An HR Managers’ Guide

Who says the people of the Human Resources department in your organization is responsible for recruitment? Specifically, it is the job of the hiring manager. The other people on the team help out with other organizational processes concerned with employees, employment and compensation. If you are tasked to take up this position, then selecting the best people for the right jobs rests on your shoulders.

 

When it comes to finding the best talent, your skills combined with know-how that complies with these pointers are necessitated:

 

• Want to get the right candidates? Provide the exact job description. By exact, all the details pertaining to the position’s main responsibilities should be included. Taking the time to do this eliminates the risk of attracting the wrong applicants, let alone hiring the wrong candidate. Make it thorough yet simple that it can be easily understood by both recruiters and applicants. Be particular with position descriptions. Review it thoroughly before posting.

 

 

• Beforehand, determine the exact criteria and guidelines to be used for assessing candidates. Expect that even in the most competitive labor market, you will receive beyond the expected number of resumes needed or expected of any particular position you post on the company website. If you have the right criteria and guidelines, you gain the following advantages:

 

• Easy spotting of the best candidates during the initial online screening and
• Save on time spent screening resumes online

 

Note: Because you are the hiring manager, you can assign people to do the screening. However, the main responsibility of ensuring that they do their jobs right is solely yours.

 

• Make sure that you have already prepared the questions to ask in the interview. With this, you must also determine the answers you expect, which are directly related to the criteria set for the position. It will also be helpful to jot down the other important details you have to take note of that will help indicate if the candidate is worthy or not. Take time to go over your questions. Keep in mind that only through asking the right questions will you get a direct indication of a candidate’s qualifications.

 

• The most important commodity in majority of companies is having a pool of talented people. They are considered as the most crucial element for succeeding in the industry. But many hiring managers make the mistake of writing out job descriptions based the required skills and not talent. Remember: a skill is learned competence. With interest and proper training, any one can acquire a particular skill. But talent is innate and much harder to come by. There are far more skilled people than there are talented ones. A naturally talented candidate can accomplish more and become more efficient when trained to learn new skills compared to a mediocre or non-talented one.

Finding Leaders in Managers

Not all managers are leaders, and not all leaders are managers. But leaders have what it takes to be effective managers. As for managers, it depends on the qualities they possess and how they put these into practice to lead their teams/organizations to success. Unfortunately, people tend to confuse them. The denotative connotative implications of these two words have blurred for so long now. Thus, as is the typical case, it takes actual experience to help determine if a manager has true leadership potentials. The same thing holds true for people possessed with good leadership capabilities. 

 

Basic Differences Identified

 

What differentiates management from leadership is that the former is a career whereas the latter is a vocation.

 

Leadership is not bound by any specific physical or mental requirements. Good leaders are not defined by their level of attractiveness, intelligence, articulateness, or any outstanding qualities. Their convictions shape them. But more importantly, they have got the brevity to uphold and implement these convictions. This implies that they have the capacity to make things happen according to what they believe is right and true.

 

Their convictions are not confined to their thoughts or aspirations alone. It is their reality, and they can make it others reality as well through influence and guidance. Leaders can become managers, and vice versa. But the transformation from manager to leader proves more challenging. A leader possessed with good mental faculties can easily acquire the skills needed to make him or her an effective manager. But a manager despite having immense skills cannot lead if he does not have the conviction and courage to set the example for his or her people to follow.

 

What It Takes to Be a Leader

 

Regardless of what specific groups of people you manage—employees, associates, teammates, and many more; how much your people trust you determine your capacity to be a leader. But how do you gain people’s trust? When people know that you will do what you can for the good of the majority, as you turn yourself into the role model they will follow, then you have won their trust.

 

Leaders cannot exercise their function if no one will follow them. But for people to follow, they have to trust him or her first. This is the first and most vital component that comprises the core of every leader.

 

A manager who is an effective leader ensures that his organization is exceeding all previous achievements in terms of quality, productivity, innovation, and revenue. He or she always finds a way to develop things for the greater good without deviating from his or her core values. He or she functions efficiently and produces income for the company as he/she leads his/her people from the front to achieve goals.                                              

Defend Your Work Team from Bluetooth Attacks

The use of mobile devices has now permeated the work system as employers and employees alike use these gadgets for work conversations and exchange of information. Of the many features available, Bluetooth ranks among those considered as most indispensable. But beneficial as it is, it comes with a risk: hackers.

 

The Power of Bluetooth

 

Who does not recognize Bluetooth nowadays? Technically, it functions as one of the most significant features in wireless technology responsible for providing power to hands-free parts. Its use is indicated in the following situations: 1.) As a shining/blinking electric blue light from a headset or earphones, 2.) When people talk to themselves or seemingly invisible companions while walking down the street or on the bus/train, and 3.) When they want to talk on the phone while driving without getting caught by police/traffic personnel.

 

Regardless of these uses, security of users remains at risk due to perfidious issues underlying Bluetooth attacks and mobile gadgets. Although majority of these dilemmas identified several years ago have already been resolved, some persists up to this day. Furthermore, hackers evolve in time with advancements. Thus, you have to remain vigilant of new problems that have yet to be discovered.

 

Zoning in on the Threats

 

To clue you in on how you and your employees’ security could be in danger whenever you use Bluetooth, below are three situations and tips on how to address them:

 

1. There are no such things (and no software) that can be considered perfect—and the software in Bluetooth gadgets is one of them. This is especially true for those who use the newer Bluetooth 4.0 variant. Based on the demonstration conducted by Finnish security researchers; Tommi Mäkilä, Jukka Taimisto and Miia Vuontisjärvi, hackers/attackers will not have difficulty learning about new weaknesses in Bluetooth.

 

Potential Dangers: Overcharging of premium rates or international calls, having your important information stolen by, or getting malware

 

Your Best Defense: If you and your people are not using Bluetooth, keep it turned off.

 

2. We have Harald Bluetooth Gromsson—hence the feature’s moniker Bluetooth, to thank for this wonderful invention. Working in the same fashion as Wi-Fi, Bluetooth employs an encryption that should prevent criminals from getting your data during calls via eavesdropping. With this, people are to assume that it will no longer be a problem. Unfortunately, this cannot be said of older Bluetooth devices. In fact, the low-energy variant 4.0 (LE), which is the latest specification, is plagued with a similar issue.

 

Potential Dangers: Having your data stolen

Your Best Defense: You and your employees should avoid suing the following Bluetooth specifications: 1.x, 2.0 or 4.0-LE

 

 

3. Hackers/attackers have leveled up and stayed abreast with the advancements of modern technology. Besides stealing your data, they are capable of crashing your gadgets. Either this or they can do things to block your incoming calls or sap your battery.

 

Potential Dangers: Failed communication due to blocked calls and service denials and battery-related malfunction

 

Your Best Defense: Just like with the first situation, you and your employees can easily keep this from happening by simply switching off your Bluetooth whenever it is not in use.

Why Coffee Is a Powerful Management Tool

The powerful effects of coffee go beyond energy boosts and its other identified health benefits. Accordingly, managers have been using it as one of the tools in properly handling their people. Yes, you read it right, “a cup of coffee can help you better manage your team as it promotes stronger camaraderie.”

 

Perks of Coffee Chats

 

It is not really the coffee itself that is referred to here. But rather, it is the act of taking one or several or sometimes, all of your subordinates out for coffee. There is nothing like a relaxing coffee break to put people at ease. It sets the perfect stage for casually and conveniently discussing issues or concerns at work or work-relationships. The conversation you have with your employees over a cup of coffee also serves as an effective way to motivate them.

 

Given the mood in a coffee shop with it soothing ambience (not to mention the fact that you are both outside the confines of the office), people tend to be more open to casual, uninhibited tete-a-tete. Over coffee, your chat can run to various topics. With your subtle guidance, the conversation can include work matters. You can glean valuable information about yourself, other employees, the organization, and at times even your competitors.

 

Listening Well Matters Most

 

When you invite someone in your team for coffee, always keep your objective in mind: you are there to glean information from the other person. Although this sounds devious, there is no denying that it is the main goal. You are inviting an employee to chat to learn something from him or her.

 

You may be doing it to help him or her get through the nerve-wracking report sans interruptions and intrusions. Or you may be doing it, so he/she can freely voice out his/her ideas concerning a particular new product, or a way to improve the existing one your company has.

 

During the conversation, pay attention to his/her temperament at the moment. Take note of the signals that indicate how he/she feels regarding a certain topic. You will also know how stressed  he/she is. When you do, steer the conversation to get him/her to tell you why this is so. Through all these, you need to keep your ears, mind, and heart open. Listen closely and minimize interrupting or do not do it at all, if possible.

 

Coffee, Tea, Chocolate, or Smoothie but “Never Booze”

 

Who says it always has to be coffee? If you are in UK, a tea break replaces the traditional American coffee break. Or you may even have your chat over a steaming frothy cup of hot chocolate. If you and your employee are health buffs, you may even want to go for a fresh smoothie. Any of these will do except for alcoholic drinks.

 

Beer politics never work advantageously, especially if you are in the position of authority. Booze of all kinds is taken more for socialization rather than casual but serious conversation. Besides, it does not reflect well on your image and reputation as the manager. Drinking does far more than relax the mind as it can encourage rowdy behavior and uncontrolled emotions when taken excessively—and you will never know how your employees will react to alcohol until they get intoxicated, so better not risk it for his/her/their sake and yours.

Stay Young the Natural Way 1: Practice Effective Stress Reduction Techniques (Part 2)

As a continuation to the previous post, here are more tried-and proven techniques to help control the surge of adrenaline and cortisol during stressful times.

 

• Unwind through playing.

 

Note: Playing is a necessary activity that stimulates creativity.

 

If you are working at home, spend a few minutes playing with your kid or pet. Or you can simply enjoy a good old-fashioned board game. The kind of play you engage in depends on your personal preference and available people or materials. Be imaginative and use what you have at the ready to create de-stressing games that appeal to the inner child in you. For creators—artists, writers, architects, inventors, etc. play is a necessary aspect in bringing out their natural creativity and inventiveness.

 

• Indulge in some chocolate.

 

Have you ever wondered why many people are addicted to marijuana? It induces a state of calm that pacifies nerves. However, being illegal, smoking pot when you only have five minutes left to beat a deadline could only further amplify your stress. Why? You may get sacked apart from facing possible charges for violating.

 

But who says you need to smoke pot in order to calm your jittery nerves? You can obtain the exact same benefits when you eat chocolate. Although considered by many as a fattening junk food, chocolate is not all that bad if taken in moderation. It comes with health benefits, one of which is mood alleviation. To up your great health advantages, opt for dark chocolate instead of milk chocolate and other varieties. Eat an ounce and a half when you feel stumped or anxious. Immediately, you will feel the pacifying effects as its components work to lower your stress needle. Besides this, the adverse effect of stress on your metabolism is also reduced.

 

• Pause for a few minutes of daydreaming.

 

Harried to the point of exploding? Distract yourself intentionally by losing yourself momentarily in a wonderful daydream. Put yourself in a most pleasurable situation and enjoy the image as they come parading in your head. Daydreaming works best during traffic. Instead of fretting and counting the minutes, get your mind off the congestion and allow yourself to be drifted away into your very own fantasy world. Daydreaming is an effective diversion that elicits cheerful emotions while inducing a state of calm.

 

• Find someone (or something to hug).

 

It pays to have a pillow in your workstation. A stressball or small stuffed pet also works. But to maximize the benefits get them in sizes big enough to be hugged. Hugging, even an inanimate object, is an instant de-stressor. It appeases your raging emotions and makes you feel good on the spot. Greater benefits are in store of you hug a friend or loved one or even a pet, as their warmth and the sense of security they provide can banish anxiety and other negative emotions.

Stay Young the Natural Way 1: Practice Effective Stress Reduction Techniques (Part 1)

There may be no turning back the clock, but there are proven ways to help your body stay young and functioning at its peak. These activities involve no hocus-pocus or drastic surgeries. Totally natural and very beneficial once turned into a habit, they are considered health musts. Not only do they benefit people who want to retard the aging process sans any fakeries, but they have always been included among the top prerequisites to great health.

 

• Reduce your stress.

 

Stress has become a by-word in the modern, fast-paced society we live in. Ironically, the more advanced we get, the more stressful our lives become. When you were at the peak of youth, you can burn the midnight oil and party until dawn without having to worry about the health consequences. But once you step into your 30’s, all the recklessness will pay off in the form of telltale signs of specific illnesses.

 

According to recent studies, stress prompts changes in the body that are capable of speeding up the aging process. Rushes of adrenaline and cortisol hormones raise blood pressure and accelerate heart rate. You will usually feel these surges when you are subjected to continuous, stressful situations, e.g. having to deal with one deadline at work after another, bumper-to-bumper traffic jam when you are in a rush, and many more.

 

Frequent surges of these two hormones experienced during stressful times adversely affect your physical and emotional health. To put the brakes on them, you need to practice these foolproof quick-fixes:

 

• Laugh it off.

 

When everything is on the verge of imploding due to extreme pressure, lighten up by humoring the situation. Be sarcastic or silly if you please. But the whole point is to tickle your funny bones so as to mitigate the rise of your hormones and other vital signs such as blood pressure and heart rate, which are common during stressful moments. A good laugh works instantaneously and dramatically. What is more, after you have hurt your tummy from laughing so hard, your mind clears up miraculously. Thus, it becomes easier to focus on the best way to handle the situation at hand.

 

• Unwind through playing.

 

Forcing yourself to think during crunch time can literally give you a bad headache. Worse, it does not guarantee that the ideas will flow, and you are more prone to erring since you will no longer scrutinize whatever concept will sprout in your mind. You may find this especially true when you are pressed for time.

 

Times like these call for an abrupt halt in whatever you are doing. Unwind for a few minutes by distracting yourself through playing. Play computer games, tic-tac-toe, or just fool around with your pencil by doodling away. These temporary distractions work to relax your mind while keeping you calm.

 

Enfagrow: Best Milk For My Baby

Ever since nag 2 years old ang baby ko Enfagrow na ang milk nya. Hiyang sya sa gatas na ito, yung mga nauna kasi nyang gatas medyo hindi nya gusto. Laging active ang baby ko at magana siyang kumain.

Some of his pictures:

Are You a Good Stress Manager? (Part 2)

Here are the other valuable traits that distinguish effective stress managers.

 

• You choose your crowd as much as possible.

 

Some people are fixtures in your life—parents, relatives, and siblings. When you were born into this world, no one asked you to choose them to fill in these roles. They were given to you, so you have no choice but to embrace them for everything they are—merits, idiosyncrasies, and all. Come to think of it, there is nothing really unusual about this as everybody has his/her quirks. It is only a matter of how much of these we can and are willing to put up with. But the thing here is, you do not have to endure every person that comes your way. Your family is a fixture you have to keep, but your friends and other people you hang out with (even lovers and partners) can be selected.  So choose them wisely. If they always burden you emotionally and mentally (and they choose to remain oblivious or could not care less about you), then you should keep distance or look for a more supportive group of people who are not as self-centered or selfish.

 

• Be in charge of your environment.

 

Cannot help but feel anxious every time you watch the news? Are you easily affected by the negative emotions of the characters in a TV drama? Then by all means stay away from them as much as possible. Do not watch the news and skip the headlines when perusing the newspaper (better yet do not read the newspaper at all). And if intense dramas cause your blood pressure to shoot up, opt for light comedies or more amusing film choices that delight rather than stress you.

 

Other environmental controls you can practice are as follows:

 

·         If daily traffic unnerves you, leave half an hour earlier than usual. Either this or you choose a better route.

 

·         You do not like the attitude of a coworker? Or having trouble with him or her? Stay out of his/her way. Avoid being in the same place at once as much as possible. If he/she is seated next to your station, request to be transferred. If this is not possible zone out as you plug in to relaxing music to keep your thoughts away from him/her.

 

·         To lift up your spirits, try redecorating your room. You can give it a fresh paint in your favorite relaxing color. Pressed for time? A simple decluttering will do the trick.

 

• Narrow down your list of “to-do” tasks.

 

If you are spreading yourself too thin by taking on tasks beyond your capacity to handle, then you are setting yourself up for a breakdown any time soon. The overwhelming stress can take its toll not only on your physical health, but also mental well-being. Be realistic. Do not bite off more than you can chew. Learn how to prioritize tasks, so you do not end up wasting your time and valuable energy.

Are You a Good Stress Manager? (Part 1)

Who does not dream of living a stress-free life? No worries. No bills to pay. No health concerns to rob you of sleep. No crazymakers who exasperate you and drive your round the bend to the point of breaking. And no unfulfilled dreams or ambitions to lament about.

 

But unfortunately, life will not be what it is in the absence of stress. It is a fact all of us need to acknowledge and embrace. On the upside, not all stress is bad. There are good types of stress that inspire you to put your best foot forward or live up to expectations. Although these can be associated with specific instances, like the need to improve your performance to get good work evaluation and the likes, truth be known that more often than not, it all depends on how you perceive it and manage it.

 

Yes, even the worst type of stress can be viewed as a good one if you will it. You can use it advantageously to develop yourself even more, rather than let it bury you in misery. But if you have to deal with these one after the other or worse, at the same time, you may weaken and buckle beneath the combined force later on.

 

To prevent the combined force of intense stress from weighing you down, you must manage it well. And herein is where the question lies: are you a good stress manager?

 

Even if you have had been battling and juggling stress all your life, you could never justify just how good a stress manager you are unless you possess these traits:

 

You know when to say “no.”

 

The only way you will know if you are taking on too much stress or not, is if you are aware of your limits. Given that some people are more resilient and tougher than others, still, limitations exist. It is part and parcel of human existence. As much as we want to go beyond our innate capabilities, truth be known that in failing to acknowledge this truth, we run the risk of spreading ourselves too thin. Once this occurs, expect everything to fall apart.

 

Therefore, you have to make it a point to know your personal limits. Then you should have the courage to put your foot down and either decline or pause for a while if matters threaten to overwhelm you. Whether in your personal or professional life, knowing when to say turn down and abiding by it is the first step to good stress management.

 

If you think that you are doing yourself and other people a favor when you overburden yourself, you are wrong. You are only wasting your effort and time needlessly. Why? Because once you are stressed out already, your efficiency, patience, and interest dips. In turn, this is bound to adversely affect your output.

 

Understanding How Challenges Can Break You Apart

Challenges to a romantic relationship come in the form of problems and issues. Ideally, they are intended to further reinforce bonds while testing the love and sincerity of both partners for each other. They do not come easy. They may ignite disagreements. Worse case scenarios result to riffs that eventually broaden until the relationship dissolves completely.

Why do challenges sometimes break up couples instead of further strengthening their bond? Ponder on the following answers:

Both of you or one of you is resistant to change.

In life, change is a fixture. Regardless of circumstance or prevailing issues, it will come. It will take place whether you choose to embrace it or not. As with other kinds of relationships, couples are prone to experiencing changes. There is no telling the exact way whereby these can take place since situations vary on a per couple basis. Because it is inevitable, partners should remain flexible (as much as possible or all the time). Doing so not only promotes their growth as a couple. But it also makes their bond stronger and more resilient. Thus, they can be expected to stay together. Problems do not break them. Instead it further intensifies their love and trust for each other.

You (or both of you) deliberately choose to turn a blind eye to persisting problems.

Who does not want a harmonious relationship absolutely free of rough patches? But this is not how relationships are developed and proven. As with all else, challenges will line the course and put the couple to the test. These challenges are problems and issues that may arise from all sorts of things that either directly or indirectly involves them. They may manage to avoid some but not all. But what is most important is that they stay together and work with each other to overcome their challenges.

Every time problems surface, they should discuss it and try to find ways to resolve it while carefully considering each other’s feelings and welfare. Evading them does not guarantee that they will not be forced to face it later on. Denying it will only aggravate their situation. Why? The more they delay acknowledging it, the bigger the problem grows. In turn, as the problem worsens, the greater the pressure is for them to find an effective solution. If delayed too long, they may experience time constraint, which further aggravates and complicates matters.

If it happens that one or both of them spot the problem before it becomes full blown, they should take a proactive stance and come up with the best way to address it. Issues and problems are better handled during the early stages. If not, they more they should take on a proactive mindset, and work even more closely together to find the best approach. 

How to Deal Effectively with the Hurdles

As much as people would want their relationships to be smooth sailing, reality always poses challenges along the way. But troublesome as these are, they are meant to strengthen bonds, not break couples apart. If they become the cause of breakups, it only goes to show that the couple has not yet fully matured to strengthen their connection by learning to respect differences while staying and working together as a team. To slue you in on how you and your partner can best approach and handle issues and problems, here are two helpful pieces of advice.

Avoid venting your stress on your partner.

Having a bad day at work? Worried about the bills? Problems are part and parcel of daily life. You and your partner are equally susceptible to issues. These may not always involve both of you at the same time. It happens (and you know it) that you have your own individual problems to deal with. Either way, do your best not to take out your problems on each other. Remember: no matter how stressful life gets, you must avoid venting your frustration and exhaustion on your partner. Although this is a common tendency among people, particularly if they cannot express themselves freely for whatever reason, you know how this can jeopardize your relationship.

At times, you or your partner may be having a hard time coping with life issues like loss of a loved one, job problems, and many more. Other situations like conflicts at work and serious health problems can make it challenging for both of you to associate with one another as well. During times like these, practice caution with your actions and words. Before you act and speak, take a deep breath and try to evaluate if what you will be doing or saying will not cause unwanted repercussions. Do not allow your stress and feelings to override your reasoning. Think before you speak. Always bear in mind that words said in anger can hurt your partner for an indeterminable period.

Do not force solutions to a problem.

By now, you do know that at times problems can be beyond both of you. No matter how much you want it resolved right away, know that forcing solutions may only aggravate the situation. It is not about whether you both agree with one solution or not, but it would be helpful to acknowledge that despite concurrence, you both have unique ways of approaching and solving a problem. Nonetheless, relationships succeed due to both partners willingness to reconcile differences. Among these are the way they differ in terms of facing and managing problems and issues. To keep everything in the right perspective, never lose sight of the fact that you are a team. Despite personal differences, you should pool your efforts to work towards achieving a common goal. You are not supposed to compete with each other. Power struggles and individual insecurities poison what could have been otherwise harmonious and happy relationships.

Keep the Love Alive!

No two couples have the same relationship. Given inherent differences and surrounding circumstances, this is expected. Thus, you cannot directly compare how yours fare alongside those of others. Your bond is unique in as much as the same way that both you and your beau are one-of-a-kind persons in your own right. Yet despite differences, there exist common traits that unify all lasting, loving relationships. As the basic principles behind every successful romantic relationship, they provide meaning, fulfillment, and excitement through good times and bad:

 

So what traits characterize a healthy romantic relationship?

 

• Both partners are involved in each other’s lives.

 

Coexisting harmoniously by getting along with each other does not automatically imply that you are involved in each other’s lives. Involvement means relating to one another and working together to keep the relationship thriving. You may be an a-okay on the surface—hardly any arguments, good rapport, etc. But if you feel like a total outsider in his life, and vice versa, then you need to work on increasing involvement. Furthermore, if communication is lacking, then the gap widens all the more. If you feel like an outsider in his life, then your involvement is questionable.

 

• They can manage conflict well.

 

Disagreements are common between couples. Though both of you are willing to compromise, expect that you will not see eye to eye in everything and anything. Whether or not you resolve this quietly or through bickering and loud arguments, how you get through it is most important. Healthy couples are not fearful of conflicts. Partners should be comfortable about airing their opinions openly about matters that bother them individually. Neither one of them should not be held back by fear of humiliation, degradation and being overshadowed.

 

• Each partner keeps his/her own interests and relationships (non-romantic).

 

Couples may be crazy about each other. But they should never fall into the trap of thinking that either one of them answers all individual needs. If one of them sees things this way, then he can put too much pressure on his partner. Healthy relationships have couples that acknowledge their need of one another while still keeping their own friends and relationships with other people. Each partner has his/her own sets of interests apart from those he/she shares with the other.

• They communicate.

But not just communicate. They communicate honestly and openly. If something bothers them, they bring it out into the open. They are comfortable in each other’s presence. When either one of them has to say something, they do so without fear or discomfort. Direct communication fuels and further strengthens their bond. But communication is not just limited to speaking. This includes non-verbal communication evident in the following: eye contact, body movements, touching, etc.

Local SEO Keywords

In keywords optimization, how do you determine which keywords are best for your websites or blog? Some SEO webmasters said that “Long Tail keywords” are also best for your blog or site. Long tail keywords consist of four to five words. It involves the technique of targeting less competitive niche markets rather than competitive exact keywords. You can easily get ranked with long tail keywords because of less competition. For example “newlandscape services Columbus OH” will rank first rather than “landscape services” generic keywords. Why? The searcher is specifically looking for landscape services in Columbus OH, thus he will include the specific location as part of the keyword.

How do long tail keywords work for your blogsite? They give you

1.       Higher sales conversion

2.       Easy Ranking

3.       Less optimization

4.       More visitors means more traffic

Article 4

Online marketers already know what SEO means. But if you’re a beginner, your knowledge of its function may still be limited.  To help you better understand how it works, read on. 

Some business industries ask: why do they have to invest in SEO?

SEO or Search Engine Optimization is one of the best methods if you want to increase business site visibility in the search engine. Defined as the process of improving website visibility in the search engines, SEO means organic traffic to increase business site exposure. Although people tend to find the best products in magazines, TV ads or newspaper, majority of them search online. Thus, your chances of reaching your target market are much higher when you establish the identity of your business on the internet.

If your site is at the top of the search list, people will easily find it.

SEO helps to increase visitors to your business website, which can bring you more sales and profit. But more importantly, it shares what your business is all about such as your objectives, products and services. Building your business reputation means sharing quality content and information relevant to your topic. Proper website optimization increases customer loyalty and trust to your visitors. It attracts global customers.

SEO is a significant and efficient formula to generate traffic to your website. Building quality links and sharing quality content will help land you on the top pages of the search engines.

If you are one of those business entrepreneurs who think SEO is expensive, do realize that whatever price would be incurred by acquiring the services will always be cost-effective. SEO is a long and continuous campaign and process. Time is a necessity in ensuring the success of SEO methods.  So if you want to apply SEO in your business and get your money’s worth, get the services of a topnotch SEO Company.